Privacy Policy

Holding onto your private information is a serious responsibility, and we want you to know how we're handling it.

FashionFiy ("we" "us" or "our") values your privacy and takes a step to protect the privacy and security of information that you provide to us that either identifies you or could, when combined with other information, be used to identify you (“Personal Information"). FashionFiy complies with all applicable laws regarding your privacy. This Privacy Policy explains how and why we collect and use the Personal Information you provide to FashionFiy.

User Consent to FashionFiy’s Privacy Policy

By accessing or otherwise using FashionFiy, you agree to the terms and conditions of this Privacy Policy. You expressly consent to the processing of your Personal Information and Anonymous Information according to this Privacy Policy.

Your Personal Information may be processed and stored in other countries (including the United States) where laws regarding processing of Personal Information may be less stringent than the laws in your country. Your Personal Information will not, however, be used or disclosed for purposes for which you have not given consent or which are not permitted under applicable law.

Collection of Information

Personal Information that You Provide: In general, we collect Personal Information that you submit to us voluntarily through FashionFiy. We also collect information that you submit in the process of creating or editing your account and user profile on FashionFiy. For example, our registration and login process requires you to provide us with your name, valid email address and password of your choice. When you personalize your profile and use the features of FashionFiy, we will collect any information you voluntarily provide, and we may also request optional information to support your use of FashionFiy, such as your year of birth, gender, and other demographic information. We collect information in the form of the content that you submit during your use of FashionFiy, such as photos, ratings and other information you choose to submit. We may also collect information about you and your friends who use FashionFiy, from any social network you may have connected from, in order to provide you with a more personalized experience. When you purchase items, you will need to submit your credit card or other payment information, which we may collect and store, so that we can process your payment for the items. When you sign up for FashionFiy or engage in other activities that we make available on FashionFiy, we will collect the information designated along with such activity, which may include your contact information such as your address and phone number. We will also collect transactional information based on your activity on FashionFiy, such as buying, billing, and any other information you provide to purchase or ship items. If you choose to sign up to receive information about products or services that may be of interest to you, we will collect your email address and other related information.

FashionFiy may require you to submit additional personal information to authenticate yourself if we believe you are violating FashionFiy policies, such as identification or a utility bill to verify your address. If you do not wish to share such information with us, you will be unable to complete any further transactions on FashionFiy.

Personal Information from Other Sources: We may receive Personal Information about you from other sources with which you have registered, companies who we have partnered with (collectively, "Partners") or other third parties. We may associate this information with the other Personal Information we have collected about you.

E-mail and E-mail Addresses: If you send an e-mail to us, or fill out our "Feedback" form through FashionFiy, we will collect your e-mail address and the full content of your e-mail, including attached files, and other information you provide. We may use and display your full name and email address when you send an email notification to a friend through FashionFiy or the social network from which you have connected to FashionFiy (such as in an invitation, or when sharing your content). Additionally, we use your email address to contact you on behalf of your friends (such as when someone sends you a personal message) or notifications from a social network or other websites with whom you have registered to receive such notifications. We may use this e-mail address to contact you, for things such as notifications of limited edition shop sales and other related information. You may indicate your preference to stop receiving further promotional communications as further detailed below.

Information Collected Via Technology: As you use FashionFiy, certain information may also be passively collected and stored on our or our service providers’ server logs, including your Internet protocol address, browser type, type of device, operating system, and the address of the referring website. We may also place small data files on your computer or other devices. These data files may be cookies, pixel tags, Flash Cookies, Silverlight Cookies, or other local storage provided by your browser or associated applications ("Cookies"). We use these technologies to recognize you as a customer; customize FashionFiy Services, content, and advertising; measure promotional effectiveness; help ensure that your account security is not compromised; mitigate risk and prevent fraud, and to promote trust and safety across our site. We use Cookies and navigational data like Uniform Resource Locators (URL) to gather information regarding the date and time of your visit and the information for which you searched and viewed. In order to use our Services offered through FashionFiy, your web browser must accept Cookies. If you choose to disable Cookies, some aspects of FashionFiy may not work properly, and you may not be able to receive our Services. This type of information is collected to make FashionFiy and solutions more useful to you and to tailor the experience with FashionFiy to meet your special interests and needs.

We engage in remarketing to market our sites across the web. When a user visits our site, a cookie is placed on the user’s computer. Users with this cookie may be targeted across advertising networks to receive relevant advertisements. You may opt-out of this ad serving using the Network Advertising Initiative (NAI) opt-out page.

An "Internet protocol address" or "IP Address" is a number that is automatically assigned to your computer when you use the Internet. In some cases your IP Address stays the same from browser session to browser session; but if you use a consumer internet access provider, your IP Address probably varies from session to session. We, or our service providers, may track your IP Address when you access FashionFiy to assist with ad targeting.

Use and Disclosure of Information

Except as otherwise stated in this Privacy Policy, we do not sell, trade, rent for marketing purposes the Personal Information that we collect with third parties unless you ask or authorize us to do so.

In general, Personal Information you submit to us is used by us to provide you access to FashionFiy; to improve FashionFiy; to respond to your emails and other feedback; to provide customer service; to send you alerts, updates, administrative messages and otherwise facilitate your use of, and our administration and operation of, our Services; to monitor and analyze usage and trends; to resolve disputes; to better tailor the features, performance, and support of FashionFiy; collect fees; to offer you additional information, opportunities, promotions and functionality from us, our partners or our advertisers at your request; and for any other purpose for which the information was identified at the time of collection. Additionally, we do share your content preferences and other information with the social network with which you have connected to FashionFiy, along with those companies and persons you have asked us to share your information with.

We may provide your Personal Information to third-party service providers who work on behalf of or with us to provide some of the services and features of FashionFiy and to help us communicate with you. Examples of such services include sending email, analyzing data, providing marketing assistance, processing payments (including credit card payments), and providing customer service. We require our third-party service providers to agree not to use such information except as necessary to provide the relevant services to us. We may share some or all of your Personal Information (other than credit card information) with Merchants whose items you have purchased for their commercial purposes and to provision the item. If you do not want us to use or disclose Personal Information collected about you in the manner identified in this Privacy Policy, do not use FashionFiy. We share information only with companies that have also committed to compliance with the GDPR and bind each of those companies via a Data Privacy Agreement to provide you with substantially equivalent privacy and security protections as those that FashionFiy provides to you. FashionFiy may be liable for any onward transfers of your Personal Information in violation of our commitments to you pursuant to this Privacy Policy, the Privacy Shield Frameworks or GDPR.

Additionally, we may create Anonymous Information records from Personal Information by excluding information (such as your name) that would otherwise make the Anonymous Information personally identifiable to you. Generally, we aggregate this information and use it in statistical analysis to help us analyze patterns in the use of FashionFiy. This Privacy Policy does not limit our use or disclosure of any Anonymous Information in any way, and we reserve the right to use and disclose Anonymous Information to our partners, advertisers and other third parties in our discretion.

We may share some or all of your Personal Information with FashionFiy affiliated companies that are under a common control, in which case we will require them, via the written contract, to honor this Privacy Policy.

In the event we go through a business transition such as a merger, acquisition by another company, or sale of all or a portion of our assets, your Personal Information may be among the assets transferred. You acknowledge that such transfers may occur and are permitted by this Privacy Policy and that any acquirer of ours or that acquirer’s assets may continue to process your Personal Information as set forth in this Privacy Policy.

By using FashionFiy and providing us with your Personal Information, you understand and agree that we may disclose your Personal Information if we believe in good faith that such disclosure is necessary to: (i) satisfy any applicable law, regulation, legal process or governmental request, (ii) enforce the FashionFiy Terms, including investigation of potential violations hereof, (iii) detect, prevent, or otherwise address fraud, security or technical issues, (iv) respond to user support requests, or (v) protect the rights, property or safety of FashionFiy, its users, and the public. You hereby consent to us sharing your Personal Information under the circumstances described herein.

FashionFiy may also be required to disclose an individual’s Personal Information in response to a lawful request by government officials, including to satisfy law enforcement or national security requirements.

Third Party Sites and Advertising: FashionFiy may contain links to other websites. Please be aware that we are not responsible for the privacy practices or the content of such other websites. We encourage our users to read the privacy statements of each and every website they visit. This Privacy Policy applies solely to information collected by us through FashionFiy and does not apply to these third-party websites. The ability to access information of third parties from FashionFiy, or links to other websites or locations, is for your convenience and does not signify our endorsement of such third-parties, their products, their services, other websites, locations or their content.

Your Choices Regarding Your Personal Information: We offer you choices regarding the collection, use, and sharing of your Personal Information. You have a right at any time to stop us from contacting you for marketing purposes. When you receive promotional communications from us, you may indicate a preference to stop receiving further promotional communications from us and you will have the opportunity to "opt-out" by following the unsubscribe instructions provided in the promotional e-mail you receive or by contacting us.

Despite your indicated email marketing preferences, we may send you administrative emails regarding FashionFiy, including, for example, administrative and transactional confirmations, and notices of updates to our Privacy Policy.

You have the right to request a copy of the Personal Information that we hold about you. If you would like a copy of some or all of your Personal Information, please contact us. We may charge a reasonable fee for this service. We want to make sure that your information is accurate and up-to-date. You may ask us to correct or remove information which you think is inaccurate. You may change any of your profile information by editing it in the profile settings page. You may ask us to stop processing your information or delete your information by contacting us, please contact us. We will delete that information within a commercially reasonable period of time unless prevented from doing so by applicable law.

Regarding Residents of the European Union & GDPR

FashionFiy complies with all applicable privacy laws and regulations that apply to residents of the EU. Residents of the European Union (“EU”) may only use our Services after providing FashionFiy you are freely given, informed consent for FashionFiy to collect, transfer, store, and share your Personal Data, as that term is defined in the EU’s General Data Protection Regulation (“GDPR”).

FashionFiy complies with the EU GDPR and makes it easy for EU residents to exercise their rights described in that regulation. The purposes for which FashionFiy collects your Personal Information, which is defined in the GDPR as Personal Data, the categories and specific types of Personal Data we collect and our practices and policies regarding your Personal Data are described in this Privacy Policy. As discussed throughout this Privacy Policy, FashionFiy makes it easy for you to access, correct, delete, or demand deletion of your Personal Data. You may object to our processing of your Personal data by emailing us, although if you prohibit our processing, it may make some of our Services either impossible to offer or less useful. Any of those requests should be sent to [email protected]. Should you ever wish to leave FashionFiy and take an electronic copy of the Personal Data and information we have collected about you, you may make that request at [email protected].

Privacy Shield Frameworks

FashionFiy complies with the EU-US Privacy Shield Framework and the Swiss-US Privacy Shield Framework as set forth by the US Department of Commerce regarding the collection, use, and retention of personal information transferred from European Union and Switzerland to the United States, respectively. If there is any conflict between the terms of this Privacy Policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern.

With respect to personal data received or transferred pursuant to the Privacy Shield Frameworks, FashionFiy is subject to the regulatory enforcement powers of the U.S. Federal Trade Commission.

You have the right to obtain our confirmation of whether we maintain personal information relating to you. Upon request, we will provide you with access to the personal information that we hold about you. You may also correct, amend, or delete the personal information we hold about you. An individual who seeks access, or who seeks to correct, amend, or delete inaccurate data, should direct their query to [email protected]. If requested to remove data, we will respond within a reasonable timeframe.

Your right to access your Personal Information may be restricted in exceptional circumstances, including, but not limited to, when the burden or expense of providing this access would be disproportionate to the risks to your privacy in the case in question, or when the rights of persons other than you would be violated by the provision of such access. If we determine that your access should be restricted in a particular instance, we will provide you with an explanation of our determination and respond to any inquiries you may have.

We will also provide an individual opt-out or opt-in choice before we share their Personal Information with third parties other than our agents, or before we use it for a purpose other than which it was originally collected or subsequently authorized. To limit the use and disclosure of your personal information, please submit a written request to [email protected].

FashionFiy’s accountability for Personal Information that it receives under the Privacy Shield and subsequently transfers to a third party is described in the Privacy Shield Principles. In particular, FashionFiy remains responsible and liable under the Privacy Shield Principles if third-party agents that it engages to process the personal data on its behalf do so in a manner inconsistent with the Principles unless FashionFiy proves that it is not responsible for the event giving rise to the damage.

In compliance with the Privacy Shield Principles, FashionFiy commits to resolve complaints about your privacy and our collection or use of your personal information transferred to the United States pursuant to Privacy Shield.

If your Privacy Shield complaint cannot be resolved through the above channels, under certain conditions, you may invoke binding arbitration for some residual claims not resolved by other redress mechanisms.

Regarding Children

No matter where they live, children under the age of 13 are not permitted to use FashionFiy and we do not intentionally collect or maintain Personal Information from those who are under 13 years old. Protecting the privacy of children is very important to us. Thus, if we obtain actual knowledge that a user is under 13, we will take steps to remove that user's Personal Information permanently from our databases. We recommend that children between the ages of 13 and 18 obtain their parent’s permission before submitting information over the internet.

Children who reside in some countries in the EU may be prohibited by law from using services such as FashionFiy until they are older than 13 years of age. In some countries the age that you may be able to use our service may be 14, 15 or 16 years of age. By using FashionFiy, you are either (i)_representing that you are at least 18 years old; (ii) that you are at least 13 years old and have a parent’s or guardian’s permission to use FashionFiy; or (iii) if you reside in an EU country with an older age of consent that you are at least the appropriate number of years old and have a parent’s or guardians permission to use FashionFiy.


If you provide feedback to us, we may use and disclose such feedback for any purpose, provided we do not associate such feedback with your Personal Information. We will collect any information contained in such feedback and will treat the Personal Information in it in accordance with this Privacy Policy. You agree that any such comments and any email we receive becomes our property. We may use feedback for marketing purposes or to add to or modify our services without paying any royalties or other compensation to you.


We are committed to protecting the security of your Personal Information. We use a variety of industry-standard security technologies and procedures to help protect your Personal Information from unauthorized access, use, or disclosure. Even though we have taken significant steps to protect your Personal Information, you acknowledge that no company, including us, can fully eliminate security risks associated with Personal Information.

Contact and Revisions

If you have questions or concerns about our Privacy Policy, please contact us. If you are a resident of the EU and wish to exercise your rights pursuant to GDPR, please contact us.

This Privacy Policy is subject to occasional revision at our discretion, and if we make any substantial changes in the way we use your Personal Information, we will post an alert on this page and send an email to registered users. If you object to any such changes, you must cease using FashionFiy. Continued use of FashionFiy following notice of any such changes shall indicate your acknowledgment of such changes and agreement to be bound by the terms and conditions of such changes.

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